PLAY TIPS

Lego

Hocus Pocus Studio animation studio approached me to help them create fun animated ads for LEGO. The brief was about coming up with different concepts of turning anytime into playtime, no matter how long you’ve got. Together, we've come up with three super-fun, super-simple games for families to play at home, in the car or anywhere else. I had the opportunity to illustrate all assets used in animation and also help with art direction across the three different ads.

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Illustrations for internal marketing static ads

Art Direction

After BofC back and forward with the client on shaping the story tone of voice and creating all storyboards for each animation, I started creating the client deck for art direction. Mainly to establish the overall illustration style. I knew I had to use the brand colour palette, but I still presented my intentions to do it in a more pastel version of those same ones. 

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Play Tip #1 Animation

Final Styled Frames

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Play Tip #2 Animation

Final Styled Frames

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Play Tip #3 Animation

Final Styled Frames

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My Services

Illustration & Art Direction

 

Credits

Client: Lego

Creative Direction: Miles Paulley

Animation: Hocus Pocus Studio

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About Me

I’m an Illustrator, Digital Designer and Art Director. I help brands communicate their ideas on advertising and animation media.

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Work Process

Want to see the behind the scenes of my workExplore more storyboards, sketches, style frames and colour scripts.

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Project Enquiries

Do you have a project you’d like to talk about? Drop me a line if you want me to work on a design or illustration brief.

© Copyright Philipa Rabbit 2020

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