TAIKA

Self-Initiated Project

After discovering ‘Four Sigmatic’ and the magic benefits of drinking mushroom coffee, I immediately wanted to create something within packaging design. I've commissioned myself with the main goal of practising my craft as an illustrator and designer. I love combining these two skills into my work. The brief I established for myself was to illustrate two flavours, to do the corresponding packaging design and create a visual identity for an imaginary brand called Taika (‘Taika' is a Finnish word meaning 'Magic').

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Illustration

After deciding I wanted the flavours to be Lion's Mane and Chaga mushrooms, I started by illustrating the artwork that would go into the packaging design. For Lion's Mane, I illustrated a forest where these mushrooms have the tendency to grow a single clump of dangling spines, during late summer and fall on hardwoods. For Chaga, I also illustrated a wild forest where these mushrooms have an irregular form and have the appearance of burnt charcoal, most commonly found in northern hemisphere birch forests.

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Dielines for Lion's Mane & Chaga ground coffee packages

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Lion's Mane & Chaga - 3/4 packaged design mockups

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Lion's Mane cold brew coffee - packaged design mockup

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Taika mug mockup

This project is featured on The Best Packaging Inspirations by DesignRush.

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About Me

I’m an Illustrator, Digital Designer and Art Director. I help brands communicate their ideas on advertising and animation media.

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Work Process

Want to see the behind the scenes of my workExplore more storyboards, sketches, style frames and colour scripts.

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Project Enquiries

Do you have a project you’d like to talk about? Drop me a line if you want me to work on a design or illustration brief.

© Copyright Philipa Rabbit 2023

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