Self-Initiated Project

After discovering ‘Four Sigmatic’ and the magic benefits of drinking mushroom coffee, I immediately wanted to create something within packaging design. I've commissioned myself with the main goal of practising my craft as an illustrator and designer. I love combining these two skills into my work. The brief I established for myself was to illustrate two flavours, to do the corresponding packaging design and create a visual identity for an imaginary brand called Taika (‘Taika' is a Finnish word meaning 'Magic').



After deciding I wanted the flavours to be Lion's Mane and Chaga mushrooms, I started by illustrating the artwork that would go into the packaging design. For Lion's Mane, I illustrated a forest where these mushrooms have the tendency to grow a single clump of dangling spines, during late summer and fall on hardwoods. For Chaga, I also illustrated a wild forest where these mushrooms have an irregular form and have the appearance of burnt charcoal, most commonly found in northern hemisphere birch forests.

Swipe left and right to see the before and after

Dielines for Lion's Mane & Chaga ground coffee packages


Lion's Mane & Chaga - 3/4 packaged design mockups


Lion's Mane cold brew coffee - packaged design mockup


Taika mug mockup

This project is featured on The Best Packaging Inspirations by DesignRush.


About Me

I’m an Illustrator, Digital Designer and Art Director. I help brands communicate their ideas on advertising and animation media.


Work Process

Want to see the behind the scenes of my workExplore more storyboards, sketches, style frames and colour scripts.


Project Enquiries

Do you have a project you’d like to talk about? Drop me a line if you want me to work on a design or illustration brief.

© Copyright Philipa Rabbit 2023

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